A Year of Restaurant Social Media for Alici’s, Wood Green

For the past year, 9495 Creative has been the in-house content team for Alici’s, the Turkish and Mediterranean restaurant and lounge on Wood Green’s high street in North London. Breakfast, brunch, dinner, mocktails, shisha, football nights, live music and celebrations: if it happens at Alici’s, we have filmed it, designed it and put it on their feed.

Here is how a year of restaurant social media works when one team does all of it, and what any London restaurant owner can take from it.

The brief: show everything Alici’s is, all day long

Alici’s is not a one-meal restaurant. It opens for breakfast, fills up at brunch, turns into a dinner spot in the evening and becomes a lounge late at night. Most restaurant feeds show one plate on repeat. The brief was to show the whole day, every week, without it ever looking like stock content.

What we make for Alici’s every month

Short-form video

Reels, TikToks and YouTube Shorts filmed on site: dishes leaving the kitchen, drinks being made, the room filling up. Filmed vertical from the start and captioned for silent viewing, so they work wherever people scroll.

Designed posts and menus

A monthly set of designs for offers, events and new dishes, all in Alici’s own colours and type, so the grid looks like one brand rather than a collection of templates.

Special days

Ramadan, Christmas, Valentine’s, match days and celebrations get their own content, planned weeks ahead rather than rushed the night before.

The brand film

A ninety-second film that tells the whole Alici’s story from the first coffee to the last table at night, used on the website, in ads and on every platform.

Delivered in the first week, every month

Restaurants run on routine, and so do we. Each month’s content is planned, filmed, edited and delivered in the first week of the month, ready to post. The Alici’s team never has to chase us, and the feed never goes quiet.

Why it works for a London restaurant

• Real food, real guests, real room. Nothing staged, nothing borrowed. People recognise the place they ate in last week.
• One team, one look. Video, design and menus come from the same people, so everything feels like Alici’s.
• The whole day, not one dish. Breakfast regulars and late-night guests both see themselves on the feed.
• Planned around the calendar. Match days, holidays and events are covered before they arrive.
• Reliable delivery. First week of the month, every month, for a year and counting.

What any restaurant owner can borrow from this

1. Film the whole day. Your breakfast crowd and your Saturday-night crowd follow the same account.
2. Keep video and design in one pair of hands. A consistent look is worth more than any single viral post.
3. Plan the calendar a month ahead. Special days are your best-performing content, if they are ready in time.
4. Agree a delivery date and hold to it. A feed that never goes quiet does most of the work.

Running more than one site? See how we produce a month of content for six venues at once in our Padel Tree case study, or read about the brand side of our work in the by besté identity project.

Talk to us about your restaurant

If your restaurant is busier than your Instagram suggests, we can change that. One team for video, design and social, delivered on time every month.

Start a brief →

Frequently asked questions

How much content does a restaurant need each month?

For a busy restaurant like Alici’s, a steady mix of Reels, Shorts and designed posts every week, plus seasonal pieces for special days. We plan the month together and deliver it in the first week.

Do you film and design, or just one of them?

Both. One team films, edits and designs everything, so the video, the posts and the menus all look like the same restaurant.

Can you work with restaurants outside Wood Green?

Of course. We work with restaurants, cafés and bars across London and the Home Counties, from Covent Garden to Camden and Stevenage.

How quickly can we start?

Usually within a fortnight. A short call, a shoot date, and your first month of content arrives in the first week of the following month.