{"id":9,"date":"2026-08-28T13:34:17","date_gmt":"2026-08-28T13:34:17","guid":{"rendered":"https:\/\/9495creative.com\/blog\/2026\/08\/28\/brand-film-vs-corporate-video\/"},"modified":"2026-09-07T17:40:09","modified_gmt":"2026-09-07T17:40:09","slug":"brand-film-vs-corporate-video","status":"publish","type":"post","link":"https:\/\/9495creative.com\/blog\/brand-film-vs-corporate-video\/","title":{"rendered":"Brand Film vs Corporate Video: Difference and UK Costs"},"content":{"rendered":"<p><strong>Brand film vs corporate video, in short:<\/strong> a brand film exists to make people <em>feel<\/em> something about who you are \u2014 it is emotive, cinematic and story-led. A corporate video exists to make people <em>understand<\/em> something specific \u2014 a product, a process, a message or an event \u2014 clearly and efficiently. Most brands eventually need both, but you rarely need them at the same moment. Choose based on the job to be done: emotional connection points to a brand film; practical explanation points to a corporate video.<\/p>\n<p>The two terms get used interchangeably, and that vagueness costs money. Brief the wrong one and you either overspend on cinema-grade craft for a video that only needed to be clear, or you underspend on a flat &#8220;explainer&#8221; when the moment actually called for something people would remember. This guide draws the line plainly, with UK-anchored costs and timelines, so you can commission with confidence.<\/p>\n<h2>What is a corporate video?<\/h2>\n<p>A corporate video is a purposeful, information-led film made to communicate a defined message to a defined audience. Think product demos, explainer videos, recruitment and culture films, training content, case studies, testimonial edits, event recaps and internal comms. The measure of success is clarity and completion: did viewers understand the thing, and did they do what you wanted next?<\/p>\n<p>Corporate videos are typically shorter (30 seconds to a few minutes), structured around a clear script or message hierarchy, and built to be watched on a website, a landing page, LinkedIn or in a sales deck. They lean on clean interviews, screen recordings, motion graphics, b-roll of the product or workplace, and a straightforward voiceover or on-camera presenter. They can absolutely be beautifully made \u2014 but their first duty is to inform, not to move.<\/p>\n<p>For a UK marketing manager, the corporate video is the everyday workhorse: reliable, repeatable, and easy to justify to finance because the outcome is legible.<\/p>\n<h2>What is a brand film?<\/h2>\n<p>A brand film is an emotive, story-driven piece designed to communicate what your brand <em>stands for<\/em> rather than what it sells. It works like a short film or a commercial: a narrative arc, a considered visual world, a soundtrack that carries feeling, and a point of view. The product might barely appear. The goal is resonance \u2014 you want the viewer to leave with a sense of your values, your craft or your ambition, not a list of features.<\/p>\n<p>Brand films tend to be used at pivotal moments: a rebrand, a launch, a funding round, an awards submission, a flagship campaign, or the hero video that anchors a homepage. Because they carry more weight, they demand more craft \u2014 proper cinematography, art direction, casting or talent, location, a colour grade and sound design that hold up on a big screen. That craft is the whole point; a brand film that looks like a webcam explainer has failed at its only job.<\/p>\n<h2>Brand film vs corporate video: the key differences<\/h2>\n<p>The cleanest way to decide is to compare the two side by side. Neither is &#8220;better&#8221; \u2014 they are different tools for different outcomes.<\/p>\n<div class=\"rb-table-scroll\"><table>\n<thead>\n<tr>\n<th>Dimension<\/th>\n<th>Corporate video<\/th>\n<th>Brand film<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Primary job<\/strong><\/td>\n<td>Explain and inform<\/td>\n<td>Move and connect<\/td>\n<\/tr>\n<tr>\n<td><strong>Emotional register<\/strong><\/td>\n<td>Clear, credible, functional<\/td>\n<td>Emotive, cinematic, memorable<\/td>\n<\/tr>\n<tr>\n<td><strong>Structure<\/strong><\/td>\n<td>Message-led script<\/td>\n<td>Narrative arc \/ story<\/td>\n<\/tr>\n<tr>\n<td><strong>Typical length<\/strong><\/td>\n<td>30 seconds to 3 minutes<\/td>\n<td>60 seconds to 3 minutes (plus cutdowns)<\/td>\n<\/tr>\n<tr>\n<td><strong>Where it lives<\/strong><\/td>\n<td>Website, sales decks, LinkedIn, YouTube<\/td>\n<td>Homepage hero, campaigns, launches, cinema\/TV, festivals<\/td>\n<\/tr>\n<tr>\n<td><strong>Craft investment<\/strong><\/td>\n<td>Moderate \u2014 clarity over spectacle<\/td>\n<td>High \u2014 cinematography, grade, sound design<\/td>\n<\/tr>\n<tr>\n<td><strong>Success metric<\/strong><\/td>\n<td>Comprehension, conversions, watch-through<\/td>\n<td>Recall, sentiment, brand lift, shares<\/td>\n<\/tr>\n<tr>\n<td><strong>Shelf life<\/strong><\/td>\n<td>6\u201318 months (updates as product changes)<\/td>\n<td>2\u20134 years (evergreen brand asset)<\/td>\n<\/tr>\n<tr>\n<td><strong>Funnel position<\/strong><\/td>\n<td>Middle and bottom \u2014 consideration, sales, onboarding<\/td>\n<td>Top \u2014 awareness, positioning, affinity<\/td>\n<\/tr>\n<tr>\n<td><strong>Typical timeline<\/strong><\/td>\n<td>3 to 5 weeks, brief to delivery<\/td>\n<td>5 to 8 weeks, brief to delivery<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h2>When should you use a brand film?<\/h2>\n<p>Reach for a brand film when the moment is bigger than a single product and the emotional stakes are high. Concretely, a brand film earns its budget when you are:<\/p>\n<ul>\n<li>Launching or repositioning a brand and need a definitive statement of intent.<\/li>\n<li>Raising investment or pitching partners, where perception of ambition matters.<\/li>\n<li>Anchoring a homepage or campaign that will run for a year or more.<\/li>\n<li>Competing in a crowded category where feature-led messaging all sounds the same.<\/li>\n<li>Building affinity with a premium audience \u2014 hospitality, fashion, culture, property.<\/li>\n<\/ul>\n<p>If your honest goal is &#8220;I want people to feel something and remember us,&#8221; that is a brand film. It is also the harder thing to get right, which is why the strategy and treatment stage matters more here than anywhere else.<\/p>\n<h2>When should you use a corporate video?<\/h2>\n<p>Choose a corporate video when there is a specific thing to communicate and success looks like understanding or action. That covers most of your ongoing content needs:<\/p>\n<ul>\n<li>Explaining how a product or service actually works.<\/li>\n<li>Onboarding, training or internal communications.<\/li>\n<li>Recruitment and culture films that show the team honestly.<\/li>\n<li>Customer testimonials and case-study edits for the sales cycle.<\/li>\n<li>Event coverage and conference recaps. If you&#8217;re filming a live event, our guide to <a href=\"https:\/\/9495creative.com\/blog\/how-to-live-stream-a-conference\/\">how to live stream a conference<\/a> covers the setup and kit.<\/li>\n<\/ul>\n<p>Corporate videos are where you build a steady library of assets. They don&#8217;t need to reinvent your visual language every time; they need to be clear, consistent and quick to turn around.<\/p>\n<h2>How much does each cost in the UK?<\/h2>\n<p>Cost tracks craft, and craft tracks intent. A corporate video is usually the more affordable brief because it demands fewer shoot days, a smaller crew and lighter post-production. A brand film costs more precisely because the cinematography, art direction, casting, grade and sound design are the deliverable, not the trimming.<\/p>\n<p>As indicative UK framing rather than a quote, a single-location corporate video sits at roughly \u00a32,000 to \u00a36,000 excluding VAT, from about \u00a33,000 in London, while a single-location brand film starts at roughly \u00a36,000 to \u00a312,000 excluding VAT and rises to \u00a312,000 to \u00a325,000 once you add locations, cast or extra shoot days. The drivers are identical for both \u2014 shoot days, crew size, cast and locations, and how much grade, sound design and motion work the edit carries \u2014 so for the full ladders rather than these two lines, see our guides to <a href=\"https:\/\/9495creative.com\/blog\/corporate-video-production-cost-london\/\">corporate video production costs in London<\/a> and <a href=\"https:\/\/9495creative.com\/blog\/brand-film-production-uk\/\">brand film production in the UK<\/a>.<\/p>\n<blockquote><p>A useful rule of thumb: if you&#8217;d be disappointed for the film to look &#8220;fine,&#8221; you&#8217;re briefing a brand film. If &#8220;clear and professional&#8221; is exactly right, you&#8217;re briefing a corporate video.<\/p><\/blockquote>\n<h3>Timelines<\/h3>\n<p>A corporate video commonly runs three to five weeks from brief to final delivery. A brand film runs longer \u2014 often five to eight weeks \u2014 because concept development, treatment, casting and the grade all take real time. In both cases, the biggest cause of delay isn&#8217;t production; it&#8217;s client-side approval speed. Decisions on script, cut and feedback rounds are where weeks quietly disappear. At 9495 Creative we return a visual treatment and strategy proposal within five business days of a brief, so the thinking is locked before the cameras roll.<\/p>\n<h2>Do you actually need both?<\/h2>\n<p>Often, yes \u2014 but sequenced, not simultaneous. A common, efficient pattern is to build a single hero brand film that establishes the emotional world, then produce a family of corporate videos that live inside that world and do the practical work. The brand film sets the tone; the corporate videos carry the message across the funnel. Shooting them as one coordinated production can also stretch a budget further, because you&#8217;re sharing crew, kit and setup across deliverables.<\/p>\n<p>This is where working with a team that handles both matters. Because 9495 Creative keeps directors and strategists fully in-house \u2014 no stock templates, no outsourcing \u2014 the brand film and the corporate videos share a visual language rather than looking like they came from three different suppliers. You can see how that consistency plays out across our <a href=\"https:\/\/9495creative.com\/portfolio\">portfolio<\/a>, and explore the full range of <a href=\"https:\/\/9495creative.com\/services\">video production services<\/a> to map your needs.<\/p>\n<p>If you&#8217;re still weighing suppliers rather than formats, our <a href=\"https:\/\/9495creative.com\/blog\/how-to-choose-video-production-company-london\/\">buyer&#8217;s checklist for choosing a video production company in London<\/a> covers the questions worth asking \u2014 including who owns the footage and who&#8217;s actually on set.<\/p>\n<h2>What are the main types of corporate video?<\/h2>\n<p>Corporate video is the umbrella for work with a direct business job to do. The most common types are the company overview or &#8220;about us&#8221; film, explainer and product videos, customer case studies and testimonials, culture and recruitment films, event coverage, internal comms and training content. Each has its own length, tone and distribution logic \u2014 we run through concrete formats and when to use them in our guide to <a href=\"https:\/\/9495creative.com\/blog\/corporate-video-ideas\/\">corporate video ideas that actually drive results<\/a>.<\/p>\n<h2>How can you tell if your brand film is really a corporate video?<\/h2>\n<p>A lot of work gets briefed as a brand film, budgeted as a brand film, and then delivered as a slightly prettier corporate video. Three tells give it away, and you can run them against a script or a treatment in about half a minute.<\/p>\n<ul>\n<li><strong>The script is a feature list.<\/strong> If the voiceover is a sequence of capabilities, benefits or statistics, it is an explainer wearing a nicer jumper. Brand films assert a point of view; they rarely enumerate.<\/li>\n<li><strong>A competitor could swap in their logo.<\/strong> Read it back and imagine your nearest rival&#8217;s name at the end. If nothing breaks, there is no brand in the brand film.<\/li>\n<li><strong>There is no turn.<\/strong> Story needs tension and a shift \u2014 a problem, a decision, a reveal. If the film moves in a straight line from opening statement to logo, it is structured as information, not narrative.<\/li>\n<\/ul>\n<p>If two of those land, you have a corporate video with a brand film&#8217;s budget attached. That is a saving, not a failure. Rebrief it honestly, and spend the difference on distribution, versioning and a second round of assets rather than on a grade nobody will notice. The reverse mistake is rarer and more expensive: pricing a brand film&#8217;s ambition at corporate video money, then being disappointed the result looks competent rather than memorable. If the honest answer is corporate video, our guide to the <a href=\"https:\/\/9495creative.com\/blog\/types-of-corporate-video\/\">types of corporate video<\/a> maps each format to the job it does.<\/p>\n<h2>What does each one look like as a production?<\/h2>\n<p>The difference on the day is crew size, shoot days and how much of the budget sits in post rather than on set.<\/p>\n<p>A corporate video is usually one shoot day or a half day, a two to three person crew \u2014 producer or director, camera, sound \u2014 one location, and an edit built from interview, b-roll, graphics and library music. Runtimes commonly land between 30 seconds and three minutes. The practical advantage is batching: you can capture testimonials, an explainer and recruitment footage in the same day and the same setup, which is where most of the value in a corporate video shoot is actually created.<\/p>\n<p>A brand film separates the director and the director of photography into two roles, agrees a treatment before anyone books a camera, adds art direction or location dressing, often cast or a stylist, and carries a post schedule with a proper colour grade, sound design and licensed or composed music. One to two shoot days is normal for a single-location film; multi-location work runs longer and adds recces and permits.<\/p>\n<p>Crew and kit are priced per day in either case, and our breakdown of <a href=\"https:\/\/9495creative.com\/blog\/video-production-day-rates-uk\/\">UK video production day rates<\/a> shows how those line items roll up into a quote. Runtime is a separate decision, covered in our guide to <a href=\"https:\/\/9495creative.com\/blog\/how-long-should-a-corporate-video-be\/\">how long a corporate video should be<\/a>.<\/p>\n<h2>What should go in the brief for each format?<\/h2>\n<p>Both formats use the same brief template. What changes is where the detail has to be: a brand film brief must be specific about feeling and reference, a corporate video brief must be specific about message and action.<\/p>\n<p><strong>A brand film brief needs:<\/strong><\/p>\n<ul>\n<li><strong>The moment.<\/strong> The launch, rebrand, funding round or campaign the film is built around, and the date it has to exist by.<\/li>\n<li><strong>The feeling.<\/strong> One sentence on what a viewer should leave with. Not a message \u2014 a feeling.<\/li>\n<li><strong>References.<\/strong> Two or three films you admire with one line on why, plus anything you actively dislike.<\/li>\n<li><strong>Appetite for cast and locations.<\/strong> Whether real staff and real premises are acceptable, or whether you want casting, a dressed set and a stylist.<\/li>\n<li><strong>A budget bracket.<\/strong> A range rather than a number, so the treatment is written to something you can actually commission.<\/li>\n<\/ul>\n<p><strong>A corporate video brief needs:<\/strong><\/p>\n<ul>\n<li><strong>The single message.<\/strong> The one thing a viewer must understand by the end.<\/li>\n<li><strong>The action.<\/strong> What they should do next, and where that link or button sits.<\/li>\n<li><strong>Platform and length.<\/strong> Website, LinkedIn, sales deck or trade stand, and the cut lengths each of those needs.<\/li>\n<li><strong>Interviewees and availability.<\/strong> Names, roles and the window they can be filmed in. This is the most common cause of slippage.<\/li>\n<li><strong>Existing assets.<\/strong> Brand guidelines, logo files, product footage or stills you already own.<\/li>\n<\/ul>\n<p>The full template, including how much budget detail to share, is in our guide to <a href=\"https:\/\/9495creative.com\/blog\/how-to-write-a-video-brief\/\">writing a video brief<\/a>.<\/p>\n<h2>Frequently asked questions<\/h2>\n<h3>What is the difference between a brand film and a corporate video?<\/h3>\n<p>A brand film is an emotive, story-led film that communicates what a brand stands for, using cinematic craft to make people feel something. A corporate video is an information-led film that explains a specific product, process or message clearly. In short: a brand film sells a feeling, a corporate video explains a thing.<\/p>\n<h3>When should a business use a brand film instead of a corporate video?<\/h3>\n<p>Use a brand film for pivotal, emotion-led moments \u2014 a launch, rebrand, funding round, campaign or homepage hero \u2014 where recall and affinity matter more than explanation. Use a corporate video for everyday needs like product demos, testimonials, recruitment and training, where clarity and action are the goal.<\/p>\n<h3>How much does a brand film cost in the UK?<\/h3>\n<p>As indicative UK framing, a single-location brand film starts at roughly \u00a36,000 to \u00a312,000 excluding VAT and rises to \u00a312,000 to \u00a325,000 for multi-location work, while a single-location corporate video sits at roughly \u00a32,000 to \u00a36,000 excluding VAT, from about \u00a33,000 in London. Cost is driven by shoot days, crew size, cast, locations and the level of grade, sound design and motion work. The full ladders live in our brand film production and London corporate video cost guides.<\/p>\n<h3>Can one project be both a brand film and a corporate video?<\/h3>\n<p>Yes. A common, budget-efficient approach is to shoot a single production that delivers one hero brand film to set the emotional tone, plus a family of corporate videos that live inside that same visual world. Sharing crew, kit and setup across deliverables stretches the budget further and keeps everything visually consistent.<\/p>\n<h3>How long does a brand film or corporate video take to produce?<\/h3>\n<p>A corporate video commonly takes three to five weeks from brief to delivery; a brand film usually takes five to eight weeks because concept, treatment, casting and grading take longer. The most common delay in both is client-side approval speed on scripts and edits, not the production itself.<\/p>\n<h3>What is a brand film?<\/h3>\n<p>A brand film is a short cinematic video, typically 60 seconds to 3 minutes, that tells your brand&#8217;s story and communicates its values and personality rather than promoting a specific product. It prioritises emotional connection over information, using narrative, sound design and cinematic production techniques.<\/p>\n<h3>What are the main types of corporate video?<\/h3>\n<p>The most common types are company overview films, explainer and product videos, customer case studies and testimonials, culture and recruitment films, event coverage, and internal training or comms videos. Each serves a different stage of the buying or hiring journey.<\/p>\n<h3>Which works better on a homepage, a brand film or a corporate video?<\/h3>\n<p>Lead with a 30 to 60 second cutdown of the brand film as the hero: muted autoplay, burned-in captions and no reliance on sound. Put the explainer-style corporate video further down the page, or on the relevant product or service page, where a visitor who is already interested will happily watch two minutes. One production can deliver both if you plan the cutdowns before the shoot.<\/p>\n<h3>What is a corporate brand film?<\/h3>\n<p>It is a hybrid term, usually meaning a brand film made for a business audience rather than a consumer campaign: story-led and cinematic in craft, but built around the company&#8217;s purpose, people or category rather than a product. Budget and schedule it as a brand film, because the crew, the treatment stage and the post are a brand film&#8217;s, not a corporate video&#8217;s.<\/p>\n<h3>Does a corporate video need a treatment, or only a brand film?<\/h3>\n<p>A brand film always needs one, because the treatment is where story, look and tone get agreed before money goes on crew. A corporate video usually needs a script and a shot list instead, which is faster and cheaper to sign off. If a corporate video involves a set, cast or a deliberately stylised look, ask for a short treatment anyway.<\/p>\n<h3>Does a brand film need a bigger crew than a corporate video?<\/h3>\n<p>Usually yes. A single-location corporate video runs on a two to three person crew across one shoot day or a half day. A brand film separates director and director of photography, adds lighting and grip support, and often art direction, casting or a stylist, across one to two days for a single location and longer if you add locations. Crew is priced per person per day either way.<\/p>\n<h2>Choosing with confidence<\/h2>\n<p>Start from the outcome, not the format. Name the single thing you want a viewer to feel or do, and the right choice usually reveals itself: feeling points to a brand film, doing points to a corporate video. Get that decision right and every downstream conversation \u2014 budget, timeline, crew \u2014 becomes far simpler. Whether to invest in video at all is a question the published adoption and ROI data answers better than we can, and we keep those sourced figures in our round-up of <a href=\"https:\/\/9495creative.com\/blog\/video-marketing-statistics-uk\/\">UK video marketing statistics<\/a>, so the live question for most marketing teams is rarely <em>whether<\/em> to make video, but <em>which<\/em> video to make first.<\/p>\n<p>Not sure which your next project should be? Tell us the moment you&#8217;re building towards and the feeling you want to land, and we&#8217;ll point you to the right format \u2014 even if that&#8217;s the more modest one. <a href=\"https:\/\/9495creative.com\/contact\">Start a brief<\/a> and we&#8217;ll return a visual treatment within five business days.<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"BlogPosting\", \"headline\": \"Brand Film vs Corporate Video: Difference and UK Costs\", \"description\": \"Brand film vs corporate video: one sells a feeling, the other explains a thing. 8-point table, UK costs from \\u00a32,000, 3 to 8 week timelines.\", \"datePublished\": \"2026-08-28T09:00:00+00:00\", \"dateModified\": \"2026-09-07T17:39:40+00:00\", \"author\": {\"@type\": \"Organization\", \"name\": \"9495 Creative\", \"url\": \"https:\/\/9495creative.com\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"9495 Creative\", \"url\": \"https:\/\/9495creative.com\"}, \"inLanguage\": \"en-GB\", \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/9495creative.com\/blog\/brand-film-vs-corporate-video\/\"}, \"image\": \"https:\/\/9495creative.com\/blog\/wp-content\/uploads\/2026\/09\/brand-film-vs-corporate-video-cover.jpg\"}, {\"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/9495creative.com\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Blog\", \"item\": \"https:\/\/9495creative.com\/blog\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Brand Film vs Corporate Video: Which Does Your Brand Actually Need?\", \"item\": \"https:\/\/9495creative.com\/blog\/brand-film-vs-corporate-video\/\"}]}, {\"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is the difference between a brand film and a corporate video?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A brand film is an emotive, story-led film that communicates what a brand stands for, using cinematic craft to make people feel something. 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Budget and schedule it as a brand film, because the crew, the treatment stage and the post are a brand film's, not a corporate video's.\"}}, {\"@type\": \"Question\", \"name\": \"Does a corporate video need a treatment, or only a brand film?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A brand film always needs one, because the treatment is where story, look and tone get agreed before money goes on crew. A corporate video usually needs a script and a shot list instead, which is faster and cheaper to sign off. If a corporate video involves a set, cast or a deliberately stylised look, ask for a short treatment anyway.\"}}, {\"@type\": \"Question\", \"name\": \"Does a brand film need a bigger crew than a corporate video?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Usually yes. A single-location corporate video runs on a two to three person crew across one shoot day or a half day. A brand film separates director and director of photography, adds lighting and grip support, and often art direction, casting or a stylist, across one to two days for a single location and longer if you add locations. Crew is priced per person per day either way.\"}}]}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand film vs corporate video: one sells a feeling, the other explains a thing. 8-point table, UK costs from \u00a32,000, 3 to 8 week timelines.<\/p>\n","protected":false},"author":1,"featured_media":185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7,31,28,29,3,5,30,23],"class_list":["post-9","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-production","tag-brand-film","tag-brand-storytelling","tag-brand-strategy","tag-content-marketing","tag-corporate-video","tag-london","tag-video-marketing","tag-video-production","entry"],"_links":{"self":[{"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":9,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions\/454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/media\/185"}],"wp:attachment":[{"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}