{"id":74,"date":"2026-08-28T17:12:23","date_gmt":"2026-08-28T17:12:23","guid":{"rendered":"https:\/\/9495creative.com\/blog\/2026\/08\/28\/website-redesign-checklist\/"},"modified":"2026-09-07T17:40:21","modified_gmt":"2026-09-07T17:40:21","slug":"website-redesign-checklist","status":"publish","type":"post","link":"https:\/\/9495creative.com\/blog\/website-redesign-checklist\/","title":{"rendered":"UK Website Redesign Checklist: 15 Checks Before You Rebuild"},"content":{"rendered":"<p>A proper website redesign checklist starts with an audit, not a design brief. Before you rebuild, document what already works, what&#8217;s broken and why \u2014 your traffic sources, top-performing pages, conversion paths, Core Web Vitals, SEO rankings, content inventory and every URL that needs a redirect. Fix the diagnosis first, and the rebuild becomes a considered upgrade rather than an expensive gamble that quietly tanks your rankings.<\/p>\n<p>Most redesigns fail in one of two ways: they&#8217;re triggered by taste rather than evidence (&#8220;the site feels dated&#8221;), or they&#8217;re executed without a migration plan, so months of hard-won search rankings vanish overnight. This checklist is built to prevent both. Work through it before a single new pixel is designed, and share the findings with whoever builds the site.<\/p>\n<h2>When should you redesign a website \u2014 and when should you just fix it?<\/h2>\n<p>Redesign when the problems are structural: the platform can&#8217;t be extended, the site is unusably slow on mobile, the information architecture confuses visitors, or the brand has genuinely moved on. Refresh \u2014 not rebuild \u2014 when the bones are sound but the paint is tired: outdated copy, a stale colour palette, a few weak pages. A full redesign in the UK is a meaningful investment, so be honest about which problem you actually have.<\/p>\n<p>Clear signs you need a new website, rather than a tidy-up:<\/p>\n<ul>\n<li>The site isn&#8217;t responsive, or mobile visitors bounce at a much higher rate than desktop.<\/li>\n<li>Core Web Vitals are consistently poor and can&#8217;t be fixed within the current platform.<\/li>\n<li>You can&#8217;t edit content, add pages or launch campaigns without a developer.<\/li>\n<li>The codebase or CMS is unsupported, insecure, or expensive to maintain.<\/li>\n<li>Conversion has flatlined despite steady traffic \u2014 the site isn&#8217;t turning visitors into enquiries.<\/li>\n<li>The brand identity has changed and the site no longer looks like you.<\/li>\n<\/ul>\n<h2>What should be on a website redesign checklist?<\/h2>\n<p>Group the work into four buckets \u2014 measure, keep, fix, plan. Here are the 15 things to complete before you rebuild.<\/p>\n<h3>Measure: understand what you have<\/h3>\n<ol>\n<li><strong>Install and sanity-check analytics.<\/strong> Confirm GA4 (or your chosen tool) is tracking correctly and has at least a few months of clean data. You cannot improve what you haven&#8217;t measured.<\/li>\n<li><strong>Identify your top pages.<\/strong> Export your 20 highest-traffic and highest-converting URLs. These are the pages you must protect through the migration \u2014 they earn the traffic and the enquiries.<\/li>\n<li><strong>Benchmark Core Web Vitals.<\/strong> Record current Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift. Google considers an LCP of 2.5 seconds or less &#8220;good&#8221;, measured at the 75th percentile of page loads across mobile and desktop (<a href=\"https:\/\/web.dev\/articles\/lcp\">web.dev<\/a>). Set that as the bar your new build must beat.<\/li>\n<li><strong>Map current conversion paths.<\/strong> How does a visitor actually become an enquiry today? Note every form, phone tap, booking flow and CTA, and where people drop off.<\/li>\n<\/ol>\n<h3>Keep: protect your equity<\/h3>\n<ol start=\"5\">\n<li><strong>Run a full content inventory.<\/strong> Crawl every URL into a spreadsheet \u2014 title, purpose, traffic, last updated, keep\/merge\/kill decision. A website audit checklist lives or dies on this document.<\/li>\n<li><strong>Export your keyword rankings.<\/strong> Record which pages rank for which terms before you touch anything. This is your evidence base for a safe SEO migration.<\/li>\n<li><strong>Catalogue backlinks.<\/strong> Note the external sites linking to you and which pages they point at. Break those links and you lose the authority behind your rankings.<\/li>\n<li><strong>Preserve high-performing copy and assets.<\/strong> Don&#8217;t rewrite pages that already convert simply because they&#8217;re old. Keep what earns.<\/li>\n<\/ol>\n<h3>Fix: address the real problems<\/h3>\n<ol start=\"9\">\n<li><strong>Rework the information architecture.<\/strong> Redraw your sitemap and navigation around how users actually search and decide, not around your internal org chart.<\/li>\n<li><strong>Audit mobile experience.<\/strong> Test real journeys on a real phone. Most UK web traffic is mobile-first, so the small screen is the primary design target, not an afterthought.<\/li>\n<li><strong>Check accessibility.<\/strong> Colour contrast, keyboard navigation, alt text, focus states. Aim for WCAG 2.2 AA \u2014 it&#8217;s better for users, and it&#8217;s a legal and reputational safeguard.<\/li>\n<li><strong>Review technical SEO.<\/strong> Metadata, heading structure, schema markup, XML sitemap, robots.txt and canonical tags. Decide what carries over and what gets rebuilt properly.<\/li>\n<\/ol>\n<h3>Plan: de-risk the launch<\/h3>\n<ol start=\"13\">\n<li><strong>Build a 301 redirect map.<\/strong> Every old URL that changes must point to its closest new equivalent with a permanent 301 redirect. This single document is the most common thing teams forget \u2014 and the fastest way to lose rankings.<\/li>\n<li><strong>Set measurable goals.<\/strong> &#8220;Modern and fresh&#8221; isn&#8217;t a goal. &#8220;Cut LCP below 2.5s, lift enquiry conversion by 20%, halve the bounce rate on service pages&#8221; is.<\/li>\n<li><strong>Agree owners, sign-off and a launch plan.<\/strong> Staging environment, cross-browser and cross-device testing, a go-live checklist, and analytics verification on day one so you catch tracking gaps immediately. Two controls prevent the usual overrun: name one decision-maker with final authority over scope and design, and give every page a named content owner whose copy is due before design sign-off, not after it.<\/li>\n<\/ol>\n<h2>How do you avoid losing SEO rankings in a website redesign?<\/h2>\n<p>The rankings you&#8217;ve built are equity, and a careless redesign spends it. Protect it with four disciplines: keep or improve the content on your best-performing pages; map every changed URL to a 301 redirect; preserve your metadata, heading structure and internal links; and monitor Search Console closely for the first 4\u20138 weeks post-launch to catch crawl errors and traffic dips early.<\/p>\n<p>The platform you choose shapes how well you can hit your performance and SEO goals. If you&#8217;re weighing your options, our guide to <a href=\"https:\/\/9495creative.com\/blog\/nextjs-vs-wordpress-business-website\/\">Next.js vs WordPress for your business website<\/a> breaks down where each wins \u2014 Next.js tends to lead on Core Web Vitals and bespoke control, WordPress on quick content editing and plugin breadth.<\/p>\n<h2>How much does a website redesign cost in the UK?<\/h2>\n<p>Short version: a visual refresh starts from around \u00a31,500 ex VAT, a full rebuild from around \u00a312,000, and a replatform onto a new CMS or e-commerce system from around \u00a320,000. Those three floors are lifted straight from our <a href=\"https:\/\/9495creative.com\/blog\/website-redesign-cost-uk\/\">website redesign cost guide<\/a>, which owns the full bands and every cost driver. The table below is a signpost, not a second price list:<\/p>\n<div class=\"rb-table-scroll\"><table>\n<thead>\n<tr>\n<th>Tier<\/th>\n<th>Typical scope<\/th>\n<th>Indicative cost<\/th>\n<th>Timeline<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Refresh<\/td>\n<td>Restyle, new copy on key pages, same structure<\/td>\n<td>from \u00a31,500 ex VAT<\/td>\n<td>2\u20134 weeks<\/td>\n<\/tr>\n<tr>\n<td>Full rebuild<\/td>\n<td>New IA, bespoke design, ~10\u201325 pages, CMS<\/td>\n<td>from \u00a312,000 ex VAT<\/td>\n<td>4\u20136 weeks<\/td>\n<\/tr>\n<tr>\n<td>Replatform \/ bespoke<\/td>\n<td>New platform, portals, e-commerce or app features, plus content and data migration<\/td>\n<td>from \u00a320,000 ex VAT<\/td>\n<td>8\u201312 weeks<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>These are floors, not quotes, and the table is deliberately thin: the full band for each tier, and every driver that moves you up it, sits in the redesign cost guide linked above. If you are pricing a brand-new site rather than a rebuild, <a href=\"https:\/\/9495creative.com\/blog\/website-cost-uk\/\">how much a website costs in the UK<\/a> is the better read. One point does belong here, because it is a process problem rather than a pricing one: the main cause of a redesign overrunning is rarely the build \u2014 it&#8217;s slow client-side sign-off on content and approvals.<\/p>\n<blockquote><p>A redesign isn&#8217;t a coat of paint. It&#8217;s a chance to fix the plumbing \u2014 architecture, speed, and the path from visitor to enquiry \u2014 while the walls are open.<\/p><\/blockquote>\n<h2>Why brief a specialist studio for a website redesign?<\/h2>\n<p>At 9495 Creative, our web and design work is handled by in-house strategists, designers and Next.js developers \u2014 no outsourcing, no off-the-shelf templates. We start every redesign with the audit above, so the rebuild is driven by evidence rather than taste, and we turn your brief into a visual treatment and strategy proposal within 5 business days. A typical corporate redesign runs 4\u20136 weeks; portals, apps and e-commerce builds run 8\u201312 weeks.<\/p>\n<p>Because we also produce the <a href=\"https:\/\/9495creative.com\/services\">brand, film and social content<\/a> that populates a site, your new pages launch with photography, video and copy that actually belong there \u2014 not grey placeholder boxes waiting to be filled. If you&#8217;re rethinking the whole brand alongside the site, our take on <a href=\"https:\/\/9495creative.com\/blog\/brand-identity-vs-style-guide-vs-design-system\/\">brand identity, style guides and design systems<\/a> is a useful companion read.<\/p>\n<h2>What does a 301 redirect map actually look like?<\/h2>\n<p>It is a spreadsheet with three columns and one row for every URL that changes: old URL, new URL, status. Nothing more sophisticated is required, and nothing less will do. Build it from a full crawl of the live site rather than from memory, and give every old address a destination that answers the same question \u2014 the nearest equivalent page, never a blanket redirect to the homepage. Google&#8217;s site move guidance is explicit about that last point: sending many old URLs to one irrelevant destination such as the home page can be treated as a soft 404, which means the redirect earns you nothing.<\/p>\n<div style=\"overflow-x:auto\">\n<div class=\"rb-table-scroll\"><table>\n<thead>\n<tr>\n<th>Old URL<\/th>\n<th>New URL<\/th>\n<th>Status<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\/about-us.html<\/td>\n<td>\/about\/<\/td>\n<td>301 \u2014 direct match<\/td>\n<\/tr>\n<tr>\n<td>\/blog\/2019\/what-web-design-costs\/<\/td>\n<td>\/blog\/web-design-pricing-uk\/<\/td>\n<td>301 \u2014 nearest equivalent<\/td>\n<\/tr>\n<tr>\n<td>\/services\/seo-packages\/<\/td>\n<td>\/services\/<\/td>\n<td>301 \u2014 parent page, no like-for-like<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<p>Two rules keep the map honest. One hop only: if an old address already redirects somewhere, repoint it at the final destination rather than adding another link to the chain, which is what Google advises for site moves. And keep the rules live \u2014 Google&#8217;s recommendation is to hold redirects for at least a year, and there is rarely a good reason to switch them off afterwards while old links still exist in the wild. Treat the finished map as a deliverable with a name against it and a sign-off date, not a note buried in an email thread.<\/p>\n<h2>What should you test on staging before launch?<\/h2>\n<p>Everything the old site did, the new one has to do \u2014 and staging is the only place to find that out cheaply. Work through a fixed go-live list instead of clicking around and hoping, and run it a week before the switch so there is time to fix what it turns up.<\/p>\n<ul>\n<li><strong>Crawl the staging site.<\/strong> Look for broken internal links, missing titles and descriptions, orphan pages, and anything still pointing at the staging domain.<\/li>\n<li><strong>Lift the block, deliberately.<\/strong> The noindex tag or robots.txt disallow that hides staging from Google has to come off at launch, and only at launch. Leaving it on is the most expensive five-minute mistake in web migrations.<\/li>\n<li><strong>Test the redirect map.<\/strong> Confirm every mapped URL resolves in a single hop with a 301, and hand-check the top 20 pages from your traffic export.<\/li>\n<li><strong>Submit every form for real.<\/strong> Not a dummy click: a genuine submission, then confirm the CRM record, the notification email landing in the right inbox, the autoresponder and the conversion event in GA4. Check that cookie consent fires before any tracking does.<\/li>\n<li><strong>Check the unglamorous things.<\/strong> SSL certificate, a useful 404 page, tap-to-call and email links, staging URLs search-and-replaced out of the database, and the whole thing on a real phone rather than a resized browser window.<\/li>\n<\/ul>\n<p>This is item 15 of the checklist made concrete. Agree who signs it off before the domain switches, and keep the completed list \u2014 it doubles as your first troubleshooting document if anything behaves oddly in week one.<\/p>\n<h2>What should you check in the first 30 days after launch?<\/h2>\n<p>Launch day is the start of the migration, not the end of it. The rankings and enquiries you protected on paper now have to survive contact with Google&#8217;s crawler and with real visitors, and almost every problem worth catching shows up inside the first month. Split the monitoring into three passes so it actually gets done.<\/p>\n<ul>\n<li><strong>Day one.<\/strong> Confirm the live site is indexable, resubmit the XML sitemap in Search Console, hand-test your top 20 redirects, submit one form end to end on the live domain, and check analytics and conversion events are recording against the real URLs.<\/li>\n<li><strong>Week one, daily.<\/strong> Read the Search Console page indexing report for new errors, watch the server 404 log for old URLs nobody mapped, and compare form submissions with the same weekday before launch.<\/li>\n<li><strong>Month one, weekly.<\/strong> Track rankings for the keyword list you exported in step six, compare enquiry conversion against the pre-launch baseline, and watch <a href=\"https:\/\/9495creative.com\/blog\/core-web-vitals-explained\/\">Core Web Vitals field data<\/a> build up from real visits rather than lab tests.<\/li>\n<\/ul>\n<p>Expect some movement. A short dip while Google recrawls and reprocesses your redirects is normal; a steady four-week slide on your best pages is not, and the usual culprit is an unmapped URL or a page that quietly lost its content in translation. After 30 days the work stops being a migration and becomes maintenance, which is a separate budget \u2014 our guide to <a href=\"https:\/\/9495creative.com\/blog\/website-maintenance-cost-uk\/\">website maintenance cost in the UK<\/a> sets out what that costs month to month.<\/p>\n<h2>Frequently asked questions<\/h2>\n<h3>How often should you redesign a website?<\/h3>\n<p>Most UK businesses redesign every 3\u20135 years, but the trigger should be evidence, not the calendar. Rebuild when the platform can&#8217;t be extended, mobile performance is poor, or conversion has flatlined despite steady traffic. If the bones are sound, a lighter refresh of copy and styling is usually the smarter spend.<\/p>\n<h3>What is the first step in a website redesign?<\/h3>\n<p>An audit. Before any design work, document your analytics, top-performing pages, keyword rankings, Core Web Vitals, full content inventory and every URL that will need a redirect. This baseline tells you what to protect and what to fix, and prevents the two classic failures: a taste-driven rebuild and a migration that loses your search rankings.<\/p>\n<h3>Will a redesign hurt my Google rankings?<\/h3>\n<p>It can, if you skip the migration plan. Rankings drop when changed URLs aren&#8217;t 301-redirected, when strong content is rewritten needlessly, or when metadata and internal links are lost. Protect your best pages, map every redirect, preserve technical SEO, and monitor Search Console for 4\u20138 weeks after launch to catch issues early.<\/p>\n<h3>How long does a website redesign take in the UK?<\/h3>\n<p>A corporate redesign typically takes 4\u20136 weeks; portals, apps and e-commerce builds run 8\u201312 weeks. A light refresh can be done in 2\u20134 weeks. The most common cause of delay isn&#8217;t the build \u2014 it&#8217;s slow client-side approval of content and sign-offs, so agreeing a review schedule up front keeps things on track.<\/p>\n<h3>How much should I budget for a website redesign?<\/h3>\n<p>In the UK, budget from around \u00a31,500 ex VAT for a visual refresh, from around \u00a312,000 for a full rebuild, and from around \u00a320,000 for a replatform onto a new CMS or e-commerce system. Those are floors rather than averages \u2014 the full band for each tier, and the drivers that move you up it, are set out in our website redesign cost guide, which this checklist defers to on price.<\/p>\n<h3>Why do website redesigns run late?<\/h3>\n<p>Almost never because of the build. The two usual causes are content and sign-off: copy that was due before design approval arrives after it, and a committee approving work instead of one named decision-maker. Fix both at the planning stage \u2014 one person with final authority over scope and design, and a named content owner with a deadline for every page \u2014 and the timeline holds.<\/p>\n<h3>What should you test before a redesigned website goes live?<\/h3>\n<p>On staging: crawl for broken links and missing metadata, confirm every redirect resolves in one hop, and submit each form for real, checking the CRM record, the notification email and the GA4 conversion event. Verify cookie consent fires before any tracking. At launch, remove the noindex tag or robots.txt block that hid staging, then resubmit your XML sitemap in Search Console.<\/p>\n<h3>How long should you keep 301 redirects after a website redesign?<\/h3>\n<p>At least a year. Google&#8217;s site move guidance recommends keeping redirects in place for as long as possible, and generally for a minimum of 12 months, because old links, bookmarks and citations carry on sending people to addresses that no longer exist. There is rarely a good reason to remove them afterwards either: a working redirect costs nothing, while a broken one loses the traffic and the authority behind it.<\/p>\n<h2>Start your redesign the right way<\/h2>\n<p>Work through the 15 points above and you&#8217;ll walk into your rebuild with a plan, a redirect map and a clear set of targets \u2014 the three things that separate a redesign that grows your business from one that quietly costs you rankings. When you&#8217;re ready to turn the audit into a build, <a href=\"https:\/\/9495creative.com\/contact\">start a brief<\/a> and we&#8217;ll send back a treatment and proposal within 5 business days.<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"BlogPosting\", \"headline\": \"UK Website Redesign Checklist: 15 Checks Before You Rebuild\", \"description\": \"Rankings drop when changed URLs aren't 301-redirected. A 15-point UK website redesign checklist: Core Web Vitals, backlinks, launch QA.\", \"datePublished\": \"2026-08-28T09:00:00+00:00\", \"dateModified\": \"2026-09-07T17:39:40+00:00\", \"author\": {\"@type\": \"Organization\", \"name\": \"9495 Creative\", \"url\": \"https:\/\/9495creative.com\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"9495 Creative\", \"url\": \"https:\/\/9495creative.com\"}, \"inLanguage\": \"en-GB\", \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/9495creative.com\/blog\/website-redesign-checklist\/\"}, \"image\": \"https:\/\/9495creative.com\/blog\/wp-content\/uploads\/2026\/09\/website-redesign-checklist-cover-2.jpg\"}, {\"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/9495creative.com\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Blog\", \"item\": \"https:\/\/9495creative.com\/blog\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Website Redesign Checklist: 15 Things to Fix Before You Rebuild\", \"item\": \"https:\/\/9495creative.com\/blog\/website-redesign-checklist\/\"}]}, {\"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How often should you redesign a website?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Most UK businesses redesign every 3\\u20135 years, but the trigger should be evidence, not the calendar. Rebuild when the platform can't be extended, mobile performance is poor, or conversion has flatlined despite steady traffic. If the bones are sound, a lighter refresh of copy and styling is usually the smarter spend.\"}}, {\"@type\": \"Question\", \"name\": \"What is the first step in a website redesign?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"An audit. Before any design work, document your analytics, top-performing pages, keyword rankings, Core Web Vitals, full content inventory and every URL that will need a redirect. This baseline tells you what to protect and what to fix, and prevents the two classic failures: a taste-driven rebuild and a migration that loses your search rankings.\"}}, {\"@type\": \"Question\", \"name\": \"Will a redesign hurt my Google rankings?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It can, if you skip the migration plan. Rankings drop when changed URLs aren't 301-redirected, when strong content is rewritten needlessly, or when metadata and internal links are lost. Protect your best pages, map every redirect, preserve technical SEO, and monitor Search Console for 4\\u20138 weeks after launch to catch issues early.\"}}, {\"@type\": \"Question\", \"name\": \"How long does a website redesign take in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A corporate redesign typically takes 4\\u20136 weeks; portals, apps and e-commerce builds run 8\\u201312 weeks. A light refresh can be done in 2\\u20134 weeks. The most common cause of delay isn't the build \\u2014 it's slow client-side approval of content and sign-offs, so agreeing a review schedule up front keeps things on track.\"}}, {\"@type\": \"Question\", \"name\": \"How much should I budget for a website redesign?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"In the UK, a refresh starts from around \\u00a33,000, a bespoke corporate redesign from around \\u00a312,000, and a premium custom build with portals or e-commerce from around \\u00a330,000. The biggest cost drivers are custom functionality, the volume of new content required, and your chosen platform.\"}}, {\"@type\": \"Question\", \"name\": \"Why do website redesigns run late?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Almost never because of the build. The two usual causes are content and sign-off: copy that was due before design approval arrives after it, and a committee approving work instead of one named decision-maker. Fix both at the planning stage \\u2014 one person with final authority over scope and design, and a named content owner with a deadline for every page \\u2014 and the timeline holds.\"}}, {\"@type\": \"Question\", \"name\": \"What should you test before a redesigned website goes live?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"On staging: crawl for broken links and missing metadata, confirm every redirect resolves in one hop, and submit each form for real, checking the CRM record, the notification email and the GA4 conversion event. Verify cookie consent fires before any tracking. At launch, remove the noindex tag or robots.txt block that hid staging, then resubmit your XML sitemap in Search Console.\"}}, {\"@type\": \"Question\", \"name\": \"How long should you keep 301 redirects after a website redesign?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"At least a year. Google's site move guidance recommends keeping redirects in place for as long as possible, and generally for a minimum of 12 months, because old links, bookmarks and citations carry on sending people to addresses that no longer exist. There is rarely a good reason to remove them afterwards either: a working redirect costs nothing, while a broken one loses the traffic and the authority behind it.\"}}]}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rankings drop when changed URLs aren&#8217;t 301-redirected. A 15-point UK website redesign checklist: Core Web Vitals, backlinks, launch QA.<\/p>\n","protected":false},"author":1,"featured_media":248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[79,104,50,35,103,102,101,100],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design","tag-content-strategy","tag-conversion-rate","tag-core-web-vitals","tag-next-js","tag-seo-migration","tag-web-design-uk","tag-website-audit","tag-website-redesign","entry"],"_links":{"self":[{"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":8,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":459,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions\/459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/media\/248"}],"wp:attachment":[{"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/9495creative.com\/blog\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}