{"id":528,"date":"2026-09-28T12:05:45","date_gmt":"2026-09-28T12:05:45","guid":{"rendered":"https:\/\/9495creative.com\/blog\/beauty-brand-identity-case-study-by-beste\/"},"modified":"2026-10-13T15:41:41","modified_gmt":"2026-10-13T15:41:41","slug":"beauty-brand-identity-case-study-by-beste","status":"publish","type":"post","link":"https:\/\/9495creative.com\/blog\/beauty-brand-identity-case-study-by-beste\/","title":{"rendered":"Beauty Brand Identity Case Study: Building by best\u00e9"},"content":{"rendered":"

Beauty is one of the most crowded categories on the shelf and on the feed. A new skincare or make-up label has a few seconds to feel trustworthy, desirable and distinctly its own. This case study walks through how we built the brand identity for by best\u00e9<\/strong>, a skin tint brand, from the first concept to packaging-ready guidelines, delivered within one week of receiving the brief.<\/p>\n

If you are launching a cosmetics brand and wondering what goes into a proper identity (and why it matters), this is exactly how we approach it at 9495 Creative.<\/p>\n

The brief: understated, accessible luxury<\/h2>\n

by best\u00e9’s hero product is a lightweight, water-based skin tint. The founder wanted a brand that felt premium without feeling cold or out of reach. It needed to be warm and personal, and quietly confident rather than loud.<\/p>\n

That gave us three guiding words for the whole project: fluid, warm, intimate<\/strong>. Every decision that followed was tested against them.<\/p>\n

The logo: inspired by the product itself<\/h2>\n

The wordmark pairs a refined serif with a hand-drawn, flowing b<\/em>. That fluid letterform is inspired by the lightweight, water-based texture of the skin tint. It reads like a single brush stroke of product across the skin.<\/p>\n

The strapline “From Me to You”<\/strong> adds the personal touch. It turns a product into a gift and a founder’s promise, which is exactly the emotional note a beauty brand needs.<\/p>\n

\"The
The by best\u00e9 logo system: primary wordmark and a standalone b monogram, tested on light and dark backgrounds<\/figcaption><\/figure>\n

We designed the b<\/em> to work on its own as a monogram. It is ideal for bottle caps, social avatars, stickers and small packaging details where a full wordmark would be too busy.<\/p>\n

The colour palette: skin, cocoa and cream<\/h2>\n

For a complexion product, colour is not decoration; it is the product. We built the palette around real skin and texture tones:<\/p>\n